In June, one of our major clients within the Powerline Communications sector exhibited at this year’s Computex event in Taiwan. We successfully arranged six 1:1 interviews with key journalists securing great coverage in sector-leading publications, such as EETimes, Taiwan Economic News, EDN China and Digitimes.

With Green Issues and the rising cost of fuel being hot topics in the media at the moment, we wrote a positioning piece for one of our telematics clients, which we pitched to an FT freelancer and secured an interview with our client and one of its customers. This resulted in a main feature piece plus a picture, also highlighted on the front page of the Financial Times supplement, and appeared in both Financial Times hard copy and online versions.

IBA achieved over fifty cuttings for a press release on the results of some Digital Marketing research for one of its clients in the Online Lead Generation market. For the same client IBA successfully secured a double page spread in one of the leading marketing publications, Direct Marketing International.

Blogger communities were also a target this month for some of our clients within the contact centre market in particular — CCF Online led with our client’s latest research story that highlights the overwhelming "Executive Disconnect" with regards to customer service.

Highlight coverage in clients’ key publications included: NCF Online, New Media Age, Fleet News, New Business, The Teacher, and the FT hard copy and online versions

 

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