IBA News Archive
June 2008
In June, one of our major clients within the Powerline Communications sector exhibited at this year’s Computex event in Taiwan. We successfully arranged six 1:1 interviews with key journalists securing great coverage in sector-leading publications, such as EETimes, Taiwan Economic News, EDN China and Digitimes.
With Green Issues and the rising cost of fuel being hot topics in the media at the moment, we wrote a positioning piece for one of our telematics clients, which we pitched to an FT freelancer and secured an interview with our client and one of its customers. This resulted in a main feature piece plus a picture, also highlighted on the front page of the Financial Times supplement, and appeared in both Financial Times hard copy and online versions.
IBA achieved over fifty cuttings for a press release on the results of some Digital Marketing research for one of its clients in the Online Lead Generation market. For the same client IBA successfully secured a double page spread in one of the leading marketing publications, Direct Marketing International.
Blogger communities were also a target this month for some of our clients within the contact centre market in particular — CCF Online led with our client’s latest research story that highlights the overwhelming "Executive Disconnect" with regards to customer service.
Highlight coverage in clients’ key publications included: NCF Online, New Media Age, Fleet News, New Business, The Teacher, and the FT hard copy and online versions
May 2008
We focus strongly on themes and issues-based PR for our clients and a highlight this month was a full page article - referencing our client - in The Daily Telegraph around a business theme we had discussed with the DT journalist.
Our international operation saw its client base grow once again, with another new client joining our roster this month, a leading European telematics company operating out of Germany.
Throughout May, we arranged a number of interviews with leading media publications including Design Week, Sales Promotion Magazine and New Media Knowledge.
In May, we coordinated the UK press attendance to one of our client’s annual Contact Centre events in Berlin, Germany. Survey figures that were unveiled at the show produced high levels of coverage in business, trade and vertical press including great pieces from Customer Strategy and Call Centre Focus.
Our 'Blog' hit-rate continues to increase with good take-up for issues around product design and ergonomic features as well as trends within the independent film industry.
Highlight coverage in clients' key publications included: The Daily Telegraph, UTalkMarketing, Fleet News, m.logistics, Catalogue eBusiness and Training Zone. International coverage saw key publications like the Wall Street Journal, EETimes Japan and Design Directory lead with our clients stories.
April 2008
In April, IBA successfully arranged over ten face to face interviews for clients at some of the month’s major events, which included the film industry show IFFS, the big transport CV Show and Internet World. Our clients’ execs spoke to journalists at top publications including More4, MLogistics, Multi-Channel Marketing and FourDocs, and the meetings resulted in some excellent coverage in target film media including The Hollywood Reporter and Cineuropa.
Blogger communities were also a target this month for some of our clients in the financial services market - blog spots were produced on the implications of the FSA's report on fraud in the banks, and developments in one-day bridging loans.
Highlight coverage in clients' key publications included: The Telegraph, The Times Online, Fleet News, Service Management, Call Centre Helper, CCF and in the launch issue of the new business magazine VitAL.
Our international operations portfolio grew with another new client joining our roster this month, a digital signage company operating out of New Jersey and India.
March 2008
In March, IBA organised the world’s first international award ceremony for indpendent films at the IFC Center in New York. The awards focused on the achievements of independent film producers, directors and distributors and was attended by key UK and US publications including journalists from The Guardian, Filmmaker Magazine, Total Film, Variety and IndieSlate Magazine. To date we have 40 featured pieces in top industry and national publications with many follow-up interviews including Channel Four TV.
Our international operations thrives, with another new client joining our roster this month, an international design company operating out of New York and San Francisco. One of the UK’s leading food retailers, Sainsbur’s along with our client, a pioneer in experiential learning and people development, announced a Graduate Community Action Learning Programme. We arranged interviews with key journalists and secured feature and case study opportunities resulting in some excellent coverage including great pieces in Training Journal, A Guide to Skills and Learning and HRzone.
We also ran a high profile comment piece against the government’s non dom tax policies for one of our clients in the artworld resulting in excellent national and blog coverage.
Highlight coverage in clients' key publications included: The Guardian, Evening Standard, New Media Age, Computer Weekly, CCF and Multi-Channel Marketing.
January 2008
One of our major clients within the Powerline Communications sector exhibited at this year’s CES event in Las Vegas. IBA secured press interviews with the company’s top executive with key industry journalists, analysts and TV press.
Throughout the month, highlight coverage in clients’ key publications included: Channel 4.com, Motor Transport, Computer Weekly, My Customer.com and The Wise Marketer.
In light of the recent news regarding the rising cost of childcare, IBA arranged interviews for one of its clients - a leader within the Childcare Voucher Scheme arena - to share its industry expertise and comments.
January also saw the first quarter briefing between one of IBA’s Contact Centre clients and IDC’s leading field analyst during which latest issues concerning the Contact Centre and wider business industry were discussed.
For further information please call Jenny Forrester on +44 (0) 1780 721433
or email Jenny on jforrester@iba-europe.com
