Proof Points

IBA has been proactively building brands in a range of markets for over 30 years

If you would like a copy of our case studies, please call Jenny Forrester
on +44 (0) 1780 721433 or email Jenny on jforrester@iba-europe.com

Re-branding Bristol and West Investments into Bridgingloans.com, the brand leader in an emerging market

Bridgingloans.com established in the eyes of financial journalists as an industry leader in new niche sector within six months
From small player to Front Cover of specialist bridging finance magazine

IBA's proactive approach to press relations helped Cybit get to the top – and stay there

Complete worldwide press campaign to launch a technology industry leader

Events in three continents, analyst briefings, industry comments, white papers, regular press releases and daily journalist outreach
Now has the largest market share in the high-speed Powerline Communications market for multimedia home networking
Company’s 2007 half year growth rates represent 200% increase in revenue

Building a Global Brand for Fractus means getting visibility in its target markets

How a specialist developer achieved quality coverage for a highly technical product in a global market

Launching new Independent Films service to key journalists and film producers in UK and US

Mixture of web and venue-based international press events, film reviews and Awards

How IBA matrixes helped Siemens achieve brand focus in every major IT market place

Eight overlaid press campaigns including retail PoS systems, PC manufacturing and government PFI outsourcing
Individual campaigns’ objectives, messaging and target audiences combine to build corporate branding of size and success
‘Brand stretch’ took qualities of strength and expertise to new markets

Establishing Trinzic's brand leadership across Europe by expanding its UK campaign